The attendees were made up of the 140 most successful real estate professionals in the network. Criteria for participation in the conference required that each attendee be among the top 10% of sales for their Affiliate. The training sessions and seminars were led by top industry experts and senior executives of Christie’s and Christie’s International Real Estate. They included the history of art and its relation to the sale of luxury real estate; how to position a listing globally to attract buyers; ways to negotiate the sale of real estate in a global context; and how to take advantage of state-of-the-art global marketing techniques.
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