7 Secrets of Celebrity Real Estate

Stars’ house-hunting expeditions look quite a bit different from everyone else’s.

Never mind what the celebrity magazines say: When it comes to home listings, the stars are not just like us.

Agents who represent celebs on either side of a real estate transaction must tread carefully.

“The last thing you want is your neighbor taking a selfie with your Academy Award,” said Kofi Nartey, who recently launched Compass’ global sports and entertainment division.

1. No cell phones allowed

Nartey and other agents frequently prohibit cell phones inside properties listed by stars. Allowing them is not worth the trouble, and people who are truly interested in buying the home — sometimes celebrities themselves — tend to understand.

2. Discretion is key

Because paparazzi and gossip mongers are constantly lurking, it’s important to be discrete about all sorts of things — including what exactly a celebrity client is looking for in a home. Take the star Nartey represented who was deciding whether to buy homes “based on how many people could fit in the shower.”

That was a tricky expedition. “Sometimes you can tell from photos; sometimes you preview it,” Nartey explains. “Sometimes you call the listing agent and say, ‘This is going to sound odd, but how many people can fit in the shower?’”

3. Tell a story

Celebrities who agree to publicity for their multi-million dollar listings often have more control over the message, and an agent can have a lot of fun with those stories both in the media and in presenting homes to potential buyers.

Michael JordanWhen Nartey was marketing the Michael Jordan estate outside Chicago, which is listed for $14.855 million, “we were able to talk about the breakfast club, which was a group of his teammates who got together for breakfast and to train at his house.”

Even former homes of everyone from Cher to Groucho Marx can gain publicity points for the lingering stardust.

4. Some stars are shy

Fame brings more eyeballs to a property, and sometimes more money. But it can cut both ways: Stars who value privacy must take extraordinary steps to hide their ties to a home.

That can start when the home is bought, by using a trust name and address that’s not traceable to the real owner. Still, photographers and fans have a way of ferreting out celebrities’ homes — one reason that, by the time they sell, they’re ready to leverage their celebrity.

Even then, the going can be rough.

One star had people trying to climb over his fence as soon as news of his listing hit, said Sally Forster Jones of the John Aaroe Group. She has brokered her share of celebrity real estate transactions, including for Mariel Hemingway, Candy Spelling and baseball player Coco Crisp.

5. Other celebs are just weird

It helps when celebrity sellers move to another home so prospective buyers can drop by without invading their privacy. But some insist on staying.

Christophe Choo of Coldwell Banker Previews International in Beverly Hills had one client who hung out in her bedroom during showings and hid behind a screen while potential buyers were in the room.

“I can’t tell you how private some of these clients are,” he said.

6. Watch out for looky loos

People used to dropping by open houses just to snoop can forget about that with celebrity homes — or almost any luxury listing.

Agents are good at sussing out whether you have the dough to buy a place, and whether you’re genuinely interested. There’s the Internet, the polite-but-probing telephone interview, and the network of other agents. Some agents require people to come with their own real estate agents.

“We vet who the buyer is, so they’re not going to see a home just because of the star appeal,” said Forster Jones.

On occasions when an open house is permitted for a select group of brokers, there will often be security guards in bedrooms and even in large closets, Choo said. “There can be maybe 10 people manning a private open house.”

7. Keep the entourage happy

Control is a big deal for many high-end clients, whether they’re used to the limelight or the board room.

“A well-paid billionaire or businessman likes to be in control of situations,” Choo said. Even celebrities who are not control freaks can have PR managers, lawyers and others who are, he said, adding that he can’t mention the names of famous clients whose homes he’s sold.

*Fuente: http://www.zillow.com/blog/7-secrets-celebrity-real-estate-203470/

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THE NEW PARADIGM in INTERNATIONAL LUXURY REAL ESTATE

Expert insight on trends shaping the luxury residential real estate market from Christie’s International Real Estate’s 2016 white paper, Luxury Defined

The global prime property market continued on a steady growth trajectory in early 2015 after several post-global-crisis years of price appreciation and booming sales.However, shifting economic dynamics and financial-market volatility created a paradigm shift in the second half of the year and into 2016 across many luxury housing markets internationally.

Skyrocketing home prices and record-breaking luxury sales volumes that captured headlines worldwide in recent years were abated somewhat in 2015 and 2016. After starting 2015 at the same breakneck speeds that characterized 2014, volatile financial markets and related geopolitical uncertainty caused international luxury real estate market growth rates to finally begin to slow.

Many of the world’s prime property markets plateaued in late 2015 as a result of macroeconomic factors that caused softening across the world’s financial markets: the slowdown in China’s economy, the drop in oil and commodity prices, and the unrest in Russia/Eastern Europe and the Gulf regions. The confidence and buying power of many high-net-worth individuals (HNWIs) were impacted. Despite these factors, meaningful pockets of the world’s most affluent continue to turn to luxury real estate as a safe and tangible wealth-storage asset. The volatility of real estate is, indeed, substantially lower than that of the stock market as observed in a 14-year comparison of the S&P 500 and the Case-Shiller Home Price Index. HNWIs are likely to continue to invest in property because it can weather changing economic cycles, creating long-term value and superior risk-adjusted returns.

Luxury Housing Sales Return to Historic Norms

Global economic issues resulted in a small contraction in the number of billionaires, according to Forbes (1,810 billionaires, down from a record 1,826 in early 2015), the first drop in this ultra-affluent population set since 2009. Some of this shift in international wealth can be attributed to the impact of the strong US dollar and the concurrent drop in other more commodity-tied currencies, which had both a positive and negative impact on different markets, hampering inbound investment in some and attracting new interest in others. “The greatest impact in the luxury real estate market has been the fluctuation in global financial markets over the last year,” says Alex Head of First Team Real Estate in Orange County, California. “In our market this is having a positive effect as foreign buyers are seeking the tangible investment real estate allows, with the added benefit of the security of the U.S. dollar.”

Second-home resort markets saw on average a 10% increase in year-on year luxury home sales

Despite a slowdown in the second half of the year, the 2015 international prime property market was characterized by steady overall growth. Across our more than 100 surveyed luxury housing markets worldwide, million-dollar-plus home sales grew by eight percent over 2014, a decline on the 16 percent jump recorded in the prior 12-month period, yet still solid levels of overall growth.

Del Dios Ranch, Rancho Santa Fe, California
Del Dios Ranch, Rancho Santa Fe, California

Luxury property sales in the world’s top global economic hubs—Hong Kong, New York, and London—plateaued in 2015 and into 2016, despite several outlier top sales. While prices have continued to increase, demand at the top end of the market has begun to level off but without pointing toward an overall collapse or lack of confidence in the luxury market. On the contrary—as evidenced by Hong Kong’s record-breaking $194 million top sale, ultra-affluent investors continue to recognize the longterm value in the purchase of prime property in prized international cities.

Luxury property sales cool from their frenzied pace in 2014; primary markets steady<br/>Growth in the number of annual $1 million-plus home sales by market type, 2014 vs. 2015
Luxury property sales cool from their frenzied pace in 2014; primary markets steady
Growth in the number of annual $1 million-plus home sales by market type, 2014 vs. 2015

Beyond the big three, many top-ranking US housing markets experienced more normal levels of growth in luxury home sales as compared to prior years. San Francisco, which recorded explosive growth in year-on-year luxury home sales of 62 percent and 19 percent in 2013 and 2014 respectively, saw a 12 percent jump in 2015. California’s flourishing economy also resulted in stable gains across many of the state’s other luxury housing markets. Million-dollar-plus sales in Los Angeles grew by five percent annually, with transaction volumes soaring at mid and low luxury price points, and remaining consistent at the upper echelons (82 sales above $10 million in both 2015 and 2014). Despite a drop in Canadian buyers due to exchange rate pressures, “Coachella Valley’s high-end market inspires optimism,” says Harvey Katofsky of HK Lane Real Estate in Palm Springs, adding that his firm’s sales for 2015 were better than 2014.

Low interest rates, a weaker euro, and lower-than-peak property prices prompted many HNWIs to consider the purchase of a second home in prime European destinations. “The strong US dollar has brought Americans back into the market,” explains Michael Baynes of MaxwellStorrie-Baynes in Bordeaux. In Paris, luxury sales jumped by more than 20 percent in 2015, the first significant uptick in three years. Much of the resurgence has been fueled by American and Middle Eastern buyers, who comprise 27 percent of overseas buyers, up from 16 percent in 2012. “The sales increase was due to the return of newly confident buyers attracted by prices at 2011 levels, down 20 percent from their peak,” says Charles-Marie Jottras of Daniel Féau Conseil Immobilier, who adds that Paris is now one of the least expensive European economic hubs for luxury property.

A stately residence in the 7th arrondissement of Paris
A stately residence in the 7th arrondissement of Paris

Luxury housing markets worldwide recorded an 8% annual increase in million-dollar-plus home sales

Despite much media attention on the reduced buying power of HNWIs in oil-money-dependent markets, many astute Middle Eastern buyers continue to purchase prime property overseas, transferring a portion of their equity into illiquid assets in safer currencies and thereby leveraging against any devaluing of their own currency. Much like savvy Asian investors who were “saved” by their geographically diversified equity and property portfolios during the 1997/1998 Asian financial crisis, the acquisition of prime property abroad remains an important portfolio strategy for many ultra HNWIs based in turbulent home-country markets. Geographical diversification for these affluent individuals is more important than ever.

Top luxury property markets stabilize from extraordinary post-crisis growth levels<br/>Growth in the number of year-on-year $1 million-plus-home sales (by percent), 2013 - 2015
Top luxury property markets stabilize from extraordinary post-crisis growth levels
Growth in the number of year-on-year $1 million-plus-home sales (by percent), 2013 – 2015

Australia and Canada—both commodity-dependent countries that experienced rapid declines in their respective currencies over the past 12-24 months—have witnessed brisk growth in their major prime property markets. Sydney’s million-dollar-plus sales were up by 15 percent and Toronto’s by a whopping 48 percent in 2015. Growth was not consistent countrywide, however. The differences can be attributed to two key variables— affluent buyer demand and inventory levels—that strengthened sales in some cities and obstructed growth in others. In Canada for example, cities with strong international appeal, most notably Victoria, Vancouver, and Toronto, continued on an upward trajectory, whereas luxury property sales in oil-money-dependent Calgary slowed. “Strong governmental, banking and investment systems, favorable migration trends, leading educational institutions, and stable employment have all caused our market to defy the impact on other marketplaces that are experiencing declines in sales volume and average prices,” observes Chris Kapches of Chestnut Park Real Estate in Toronto.

Luxury Forest Hill Residence, Toronto, Canada
Luxury Forest Hill Residence, Toronto, Canada

Compounded by the challenges posed by global financial market turmoil, growth in several prime property markets is also being stymied by local market issues. Many prime property buyers in London postponed purchases due to concerns of a mansion tax proposed by the Labour Party in the lead up to the UK’s General Election (May 2015). Despite Labour’s defeat, the anticipated post-election rebound in sales failed to materialize. Although prices remained relatively steady, London’s prime property sales ended down four percent year-on-year. Changes to stamp duty land tax for properties above £1.5 million that took effect in late 2014 along with a further three percent stamp duty on additional properties are among the causes. “These changes have understandably impacted the luxury London market at every level as people take stock and take longer to make decisions,” says Lulu Egerton of Strutt & Parker. “However, they have not stopped buyers purchasing our very highest quality properties as London remains a fabulous city to invest in and a very attractive place to live. Prices have gradually been adjusting to absorb the extra taxation and are now at a stable level.”

Commodity dependent countries Canada and Australia have both witnessed brisk growth in their major prime property markets

Other markets that saw significant annual sales declines were also burdened by imposing factors led by government intervention in the market. Cooling measures introduced between 2011-2013 in Hong Kong to curb price speculation continue to impact prime property sales. Luxury property transactions in 2015 dropped by more than 12 percent in total during the year and have continued on their downward slide in early 2016, registering their lowest month since 1991 this January.

WHO ARE THE NEW BUYERS of LUXURY REAL ESTATE?

How “millenipreneurs” (affluent millennial entrepreneurs) and other emerging buyers are influencing the prime property market

Up-and-coming homebuyers including high-income workers from the burgeoning tech sector and “millenipreneurs” are spurring a resurgence in prime residential markets across the globe.As part of our Luxury Defined 2016 report on the international luxury residential market, we explore the property markets that are attracting emerging buyers and how young HNWIs are reshaping the luxury residential landscape.

The Rise of the Millennipreneur

The health and pricing of luxury real estate markets are not always internationally fueled; the spending habits of local entrepreneurs also have an influence. Increasingly, where affluent millennial prime property buyers are to be found, so too are what Scorpio Partnership recently dubbed “millennipreneurs” —those of the millennial generation (born between 1980 and 1995) and active in entrepreneurship. Many of the “comeback” markets that have seen an uptick in sales transactions are also seeing an increased interest from affluent millennial and entrepreneurial buyers, particularly in the lower-mid luxury tiers.

Although these “millennipreneurs” frequently purchase homes in urban destinations, some are also choosing traditional resort markets with world-class lifestyle offerings as their primary residence. Today’s digitally connected business world is enabling HNWIs to employ lifestyle pursuits while still maintaining their globally connected entrepreneurial ventures.

Destinations such as Jackson Hole are seeing an uptick from these buyers. “Historically reserved for the understated wealth of iconic families like the Rockefellers or global leaders like former World Bank Chair Jim Wolfensohn, our luxury home buyers are now expanding beyond the historic demographic with a different type of buyer,” says Julie Faupel of Jackson Hole Real Estate Associates in Wyoming’s picturesque town of Jackson Hole, which saw year-on-year luxury home sales increase by 45 percent. “Still understated, Jackson has a new appeal to 30-something angel investors and dotcom sensations, as well as entrepreneurs and business owners with young families that are telecommuting in order to raise their families in this mountain destination.”

Near Jackson, Wyoming, Little Jennie Ranch is an iconic 3,011-acre working cattle ranch that is virtually unrivaled in its splendor and expansiveness.
Near Jackson, Wyoming, Little Jennie Ranch is an iconic 3,011-acre working cattle ranch that is virtually unrivaled in its splendor and expansiveness.

Lifestyle Arbitrage

Rising prices, limited inventory, and a flurry of low-mid level luxury home sales in major urban areas have also pointed toward this new phenomenon: local buyers moving to outer boroughs if not out of the city altogether seeking a lifestyle arbitrage. In Toronto, outer suburban areas and commutable cities as far away as Collingwood are flourishing thanks to buyers armed with a windfall of disposable income from their million-dollar-plus Toronto home sales. “As it is becoming increasingly expensive for many buyers to purchase in urban markets, many families and empty nesters are moving to the Southern Georgian Bay area where they are able to purchase more affordable homes in all price categories without sacrificing quality of life,” said Diana Lea Berdini of Chestnut Park Real Estate.

This waterfront home in Wasaga Beach, Ontario, is centrally located to ski clubs, golf courses, and other amenities of the area.
This waterfront home in Wasaga Beach, Ontario, is centrally located to ski clubs, golf courses, and other amenities of the area.

The phenomenon is not simply limited to urban pockets and smaller cities on the global hub fringe. High-end property markets in coastal communities are also witnessing this phenomenon. New Zealand’s North Island northeastern coastline has seen an influx of city dwellers who are purchasing luxury coastal properties after selling a high-value Auckland home. Million-dollar-plus home sales in the area have almost tripled over the past three years. Interestingly, this lifestyle arbitrage is at times being fueled by HNWIs who are flocking to areas once seen solely as second-home resort markets. Advances in technology, communication, business attitudes, and transportation are enabling HNWIs to live and work where their passions are best aligned.

In New York, the arbitrage is evident in much closer confines. As trendier Manhattanites migrated to upand-coming areas of Brooklyn, the prices of closer-in areas like Brooklyn Heights, Cobble Hill, and more recently Williamsburg, have ascended to the point that Manhattan is at times being viewed as a lower-priced luxury home alternative. Recent commentary has noted the move from Williamsburg to the Upper East Side, for example, as buyers seek out more affordable per-square- foot pricing and the convenience of Manhattan living.

This Upper East Side Mansion, comprising over 12,000 square feet, was a vision of Mott B. Schmidt, the great American architect whose commissions epitomized the best of Georgian style.
This Upper East Side Mansion, comprising over 12,000 square feet, was a vision of Mott B. Schmidt, the great American architect whose commissions epitomized the best of Georgian style.

*Fuente: LuxuryDefined Christie’s International Real Estate

Top 5 Razones para Invertir en Bienes Raíces en México

¿El alto costo de la vida en muchos de los destinos más bellos del mundo has creer que tener una propiedad increíble en un escenario altamente deseable es inalcanzable?

Cuando se vive en México, usted puede tener todas las comodidades y la comodidad de su casa, junto con los precios asequibles de bienes raíces, excelente atención de la salud, la seguridad y – por supuesto – las playas más impresionantes del mundo!

¿Por qué no le gustaría tener propiedad aquí?

Aquí están las cinco razones para invertir en el aumento del mercado de bienes raíces de México en este momento

Encuentra asequibilidad y al Valor Agregado

Encuentra asequibilidad y al Valor Agregado

No sólo es el costo de los bienes raíces en los destinos más populares de México mucho más bajo de lo que es en zonas comparables en todo el mundo, pero la compra aporta un valor excepcional.  Los propietarios pueden optar para generar flujo de efectivo adicional y salvaguardar la riqueza por el alquiler de la propiedad, mientras que no están viviendo en México a tiempo completo.

Además, los impuestos de propiedad en México son mucho más bajos que en otros lugares como los EE.UU., y muchas propiedades pertenecen a una asociación de propietarios que cobra una pequeña cuota para cubrir el mantenimiento y conservación. De los mejores restaurantes y entretenimiento del mundo, a las antiguas ruinas mayas, la pesca de altura y una lista interminable de lugares jactan belleza natural suprema, las ventajas de ser dueño de una propiedad mexicana son casi imposibles de igualar en cualquier otro lugar del mundo.

Alto Valor Peso-Dólar

Alto Valor Peso-Dólar

Recientemente, la economía mundial se ha visto el poder adquisitivo de muchas monedas reducido, pero un dólar estadounidense todavía es igual a alrededor de 17 pesos, lo que significa que su dinero va a ir más allá en México que lo hace en casa. Todo, desde la comida a los suministros del hogar, con propiedades inmobiliarias en sí es más asequible en México y los que viven con un ingreso fijo disfrutará de una mayor libertad.

Estable y emergente mercado de la vivienda

Estable y emergente mercado de la vivienda

El valor de las propiedades inmobiliarias en México es bastante estable para 2015 y – junto con la economía – se ha recuperado muy bien de la crisis económica que comenzó en 2008. “Durante la próxima década, México se convertirá en la economía más grande [en América Latina] y uno de los emergentes más dinámicos mercados “, predice un informe reciente de Norman Equity Research.

Vivienda moderna e Infraestructura

Vivienda moderna e Infraestructura

A lo largo de 2015 y más allá, la list of new infrastructure investments in Mexico llegarán su punto más alto cuando la economía sigue creciendo y el nuevo dinero vierte en los Principales Destinos de México -. Incluyendo Cancún, Playa del Carmen, Puerto Vallarta y Cabo San Lucas – la infraestructura ya es de primera categoría, como mejoras adicionales sólo servirá como un bono adicional.

Con más de $ 315 mil millones ya asignados para el gasto en infraestructura en los próximos cuatro años, México está a punto de llegar a ser aún más popular entre los viajeros y expatriados internacionales.

La diversificación de la cartera y defensa de Capital

La diversificación de la cartera y defensa de Capital

Históricamente, la tierra ha sido una de las mejores maneras de cubrir los activos contra la inflación y la agitación política, ya que conserva un valor intrínseco a pesar de las fluctuaciones periódicas. Comprar una propiedad en México le proporcionará más de la exposición a la apreciación de las monedas. También proporcionará una cobertura contra la inflación, porque los bienes raíces es un“activo duro.”

Esta es una forma elegante de decir que conserva un valor que es independiente del valor nominal de las monedas de papel.

La tierra es una cosa que no podemos hacer más de, que sólo va a la razón que los bienes raíces – especialmente a lo largo de la costa – está destinado a apreciar más rápido que muchos otros vehículos de inversión.

¿Quieres saber más sobre México de bienes raíces?

Luego hay que ponerse en contacto con los expertos en bienes raíces en Investment Properties Mexico. Somos una de las mayores firmas de corretaje de bienes raíces independiente México en todo México y hemos vendido millones en bienes raíces. Este año estamos a punto de hacer historia con el volumen actual de nuestras ventas de propiedades, sin embargo, siempre se ha comprometido a ofrecer, con buen servicio personalizado a nuestros clientes. Obtenga más información sobre la compra de la propiedad de manera segura en el México de hoy!

*Fuente: investmentpropiertiesmexico.com

KIT DE SUPERVIVENCIA DEL PROFESIONAL INMOBILIARIO: 10 ELEMENTOS QUE SIEMPRE DEBES TENER A MANO

Parte de ser un buen profesional inmobiliario consiste en estar siempre preparado. La vida está llena de contratiempos y los trabajadores de la industria de bienes raíces, por tener una tarea dinámica que los obliga a estar en movimiento permanentemente, deben estar siempre listos para abordar cualquier imprevisto que pueda surgir.

El buen inmobiliario nunca sale a la calle sin los básicos – folletos, carteles de “venta/alquiler” y un celular 100% cargado, por nombrar algunos. Sin embargo, hay unos cuantos elementos más que estos profesionales deberían intentar tener siempre a mano – en el auto, en la oficina o con ellos mismos, en la medida de lo posible – a la hora de hacer una visita o trabajar en un open house.

El kit infaltable para el profesional inmobiliario está compuesto por:

  1. Cinta métrica: tu cliente o comprador potencial puede requerir las dimensiones de ciertos espacios para ver cómo colocar alguna mesa o cualquier tipo de mueble de su lista de elementos de mudanza obligados. Acelera los procesos midiendo los espacios con anticipación y teniendo listas copias de los planos de distribución de la vivienda. Además, ten siempre a mano una cinta métrica para resolver dudas que puedan surgir al momento de una visita.cinta-mc3a9trica-de-costura
  2. Elementos de escritura: siempre es conveniente contar con material para tomar nota de consultas que no queremos que se nos pasen por alto en el apuro de mostrar una propiedad. Es sumamente necesario llevar con uno algunos bolígrafos y un anotador para registrar detalles de cada visita o cosas que vamos a querer recordar a posteriori.
  3. Bombillas de luz: conocida en distintos lugares de Latinoamérica como bombilla, bombillo, foco, ampolleta o lamparita. La mala o escasa iluminación generan en los visitantes sensación de abandono, de ausencia de mantenimiento y de descuido general. Si has dedicado tiempo a limpiar y mantener la prolijidad en una propiedad a exhibir, no deberías dejar que tus esfuerzos pasen desapercibidos. Una buena iluminación también es importante a la hora de tomar fotografías, así que no destines tus bombillas de luz únicamente a las open houses; guárdate algunas para tener siempre disponibles en stock. Nunca sabes cuándo podrás necesitarlas.
  4. Productos de limpieza: en caso de emergencia, deberías tener siempre a mano toallitas húmedas desinfectantes, toallitas de papel (Kleenex, rollo de cocina, etc.), algunos productos para pulir madera, cuero y acero o metal (para baños y cocina), e incluso algún producto para limpiar alfombras. A veces también es útil tener algún removedor de manchas sobre tela y bolsas de basura.Como-sacarle-mas-provecho-a-los-productos-de-limpieza-2
  5. Baterías: suele ser útil tener disponibles distintos tipos de baterías para diversos equipos eléctricos, principalmente para los detectores de humo. ¿Una alternativa a la hora de pasar por una evaluación? Lleva tu propio detector de humor.
  6. Caja de herramientas: guardar una pequeña caja de herramientas, ya sea en el cajón de tu escritorio en la oficina o debajo del asiento de tu coche, puede resultar beneficial para tu carrera en el sector inmobiliario y para tu vida personal en general. Asegúrate de que tu kit de herramientas incluya destornilladores varios, un martillo, pinzas, cinta aislante y tornillos. También puede resultar de utilidad una linterna de bolsillo o un llavero-linterna. Quizás no tengas que realizar verdaderas reparaciones pero la caja de herramientas te servirá para tener acceso a un ático, a un sótano, para destrabar una puerta o ajustar algún tornillo suelto.
  7. Ambientador aromático: una buena forma de hacer que tu potencial comprador se sienta como en casa (y tapar malos olores en simultáneo) es utilizar un ambientador, que puede ser en forma de difusor aromático o velas perfumadas (con llama o sin llama). También es una buena idea contar con un ambientador en splash para refrescar un poco al aire de las habitaciones antes de una visita, y especialmente en los baños.como-hacer-difusores-aromaticos-caseros-souvenir
  8. Cobertores de zapatos: durante un día entero de open house, los interesados van a estar entrando y saliendo de la propiedad que estás mostrando, y por ende van a dejar sus huellas marcadas en los distintos ambientes y van a ingresar polvo y basura de la calle. Para evitar acumular grandes cantidades de suciedad, te recomendamos ofrecerle a los visitantes cobertores de zapatos (bolsitas plásticas o de tela), principalmente si la propiedad tiene muchas alfombras, para mantener todo en óptimas condiciones. De todas formas, siempre deberías barrer y repasar los pisos con un trapo húmedo cada cierta cantidad de horas.
  9. Elementos de baño: tus clientes pueden precisar utilizar el baño en algún momento de la visita. Por eso siempre debes asegurarte de que haya papel higiénico accesible – y un émbolo, por si acaso.
  10. Suministros para exteriores: en caso de que tengas que mostrar una propiedad con exterior (una casa con parque, por ejemplo), siempre recuerda vestirte de forma adecuada – botas/borcegos si llueve o el área está embarrada, abrigo si hace frío y ropa liviana si hace calor, zapatos cómodos –, y tener encima elementos como repelente de mosquitos o materiales para clavar el cartel de EN VENTA en la entrada de la casa, etc.

*Fuente: http://blog.sumaprop.com/

HOW TO SELL A HOUSE QUICKLY IN ANY MARKET

Written by James White

Once you list a house for sale, the waiting begins. Both realtor and homeowner want to find a buyer as quickly as possible. The longer a house sits, the more likely buyers will be to overlook it, assuming something’s wrong or someone else would’ve already bought it.

So what can you do to improve the odds of receiving an offer soon after listing? Some factors, like the current supply and speed of the local market, are beyond control. But there are things both realtor and seller can do to make their house stand apart from the crowd. Read on for the best ways to sell a house quickly in any market.

Set The Right Price

Many sellers want to list their homes for the amount of money they need to pay off the mortgage and have enough left over for a down payment on the next home they want to buy. However, pricing should be more about the market and the potential buyers you want to attract. It may seem harmless to try and get as much as you can for your house, but homes initially priced too high often end up selling for less than they would if they had been listed at the “right” price from the start. Several factors determine the right price for your home:

  • Similar properties recently sold. To find out what the market will bear, look at what it has already borne. Analyze similar houses in your neighborhood that sold within the last few months. Looking at the prices they actually sold for will be more helpful than the original listing price. Homes that sold for close to or above the listing price were priced correctly.
  • The competition. Now look at similar properties currently for sale. These are your competition. If inventory is low, you might be able to price your house a little higher than similar homes. But if it’s a buyer’s market, you might need to come down a bit to grab buyers’ attention.
  • Homes that didn’t sell. The last part of your price analysis should involve the properties taken off the market after failure to sell. This will tell you what the market won’t bear, both in terms of listing price and condition of the home.

Make Any Necessary Repairs

Between HGTV and the Internet, homebuyers are saturated with images of stunning renovations and gorgeous interiors. Plus, many people work long hours and are not as handy as perhaps their parents were. So a move-in ready house is likely to sell faster than one in need of repair.

Go through your house from top to bottom. This means repairing unglamorous but important elements such as the roof or furnace, as well as cosmetic improvements such as refinishing hardwood floors or replacing the garage door Taking care of repairs before you list your house will make it more attractive to buyers, which increases the likelihood that your home will sell quickly and pass inspection with flying colors.

Increase Curb Appeal

Your house only has one chance to make a good impression on potential buyers. Some will mentally rate it “yay” or “nay” before they’ve even opened the front door. This is why curb appeal is so important. Before you list your house, give it a facelift and also pay attention to the first glimpse beyond the front door. Here are some tips:

  • Give the exterior a makeover. Do you live in a city, small town or suburb? The kind of house and location you live in will determine how much you need to do. For example, an urban dweller might only have a few pieces of sidewalk to maintain, whereas a suburban homeowner must worry about a greater stretch of sidewalk as well as a driveway.

You can narrow your focus to everything the buyer will see as they approach your house and walk up to the front door. Depending on your budget, this could involve fixing or cleaning brick, siding or stucco. It could also mean replacing an old screen door, adding shutters, adding new plants and flowers or curating existing landscaping.

  • Make the interior light and open. If you’ve watched HGTV at all in the last year, you know that open floor plans are the current trend in home layout and design. But even if your house has a more traditional layout, you can still take a few steps to make the front room feel expansive as buyers walk in the front door.

The most obvious step is to declutter. Clear away unnecessary objects such as children’s toys, magazines, blankets and other personal objects and decorations. You may also want to remove a few items of furniture, such as a living room table that takes up too much floor space.

Leaving some emptiness in a room gives buyers a chance to imagine their own furniture and belongings in your house. It also gives the home an appealing, airy feel. After you’ve decluttered, maximize sun exposure by opening curtains and blinds and cleaning windows. This will make rooms feel both light-filled and open.

Whether you’re considering selling your house next month or next year, keep these tips in mind to minimize the time between its first day on the market and that perfect offer.

*Fuente: jgwhite.realtytimes.com / google images

10 Common Mistakes First-Time Home Buyers Make

Published on 21/05/2015 By Xavier De Buck

Here are the 10 common mistakes first-time home buyers make:

Mistake 1: First-time home buyers don’t really know what they want

First things first: as a first-time home buyer, you need to decide what it is that you’re looking for.

This might come across as ‘duh’ advice but many first-time home buyers spend a lot of time looking at a lot of properties, only to release that they should have had a basic ‘plan of action’ prepared before they started their search.

Take a few hours (Yes, really! It’ll save you lots of sweat & tears down the line!) and seriously think about what you would like to have in your new home:

  • How about deciding on which part of town (or country) you would like to live?
  • Do you need to be close to work or perhaps you like to be close to the social scene?
  • Next up is the type of property: ranging from apartment, cluster, or freestanding house?
  • Is security very important or do you prefer a lot of space?
  • Which main feature is the most important to you?
  • Location question. Check. Type of property question. Check. Features. Check. At this point, you’ll probably need to put down the number of bedrooms. Depending on your family situation (single, small family, divorced with kids etc), you will have to make changes to the number of rooms accordingly.
  • And lastly, do you prefer a ‘finished product’ or don’t you mind doing some renovations to the property?

Which might sounded like a bit tedious at first, having gone through this short questionnaire above, you ought to now have the major lines of your preferences on paper. How about that!

Try to be somewhat flexible to what you came up with above, as some properties might be perfect for you, but might have a small garden vs. your desired large garden. Or combination of your preferred location and its offered features only allow you certain properties.

Don’t worry about the details: The purpose here is that you need to have formulated a better idea of what you’re looking for before you actually start the home search!

Mistake 2: First-time home buyers don’t know what they can afford

Here, one will have to face reality as it’s unfortunately what limits most of us: our budget. How much can you afford to spend on a monthly bond repayment? How much money can you use as down payment? This will immediately set the tone for the type of property within your financial means!
At this point, you may want to jot down a list of all your monthly expenses, such as:

  • credit card payments
  • car loan payment
  • car insurance
  • student loan payments
  • health insurance
  • retirement savings
  • groceries

Obviously, in this exercise, you won’t need to write down your monthly rent amount. However, don’t forget to add a few of those big yearly bills on that list! (eg annual vacation, school fees or certain insurance payments) Once you’ve subtracted these expenses from your take-home salary, you ought to have a good idea of how much of a monthly bond repayment you can afford.

Would it be fair to state that, if you were looking at homes outside your price range, you’re setting yourself up for disappointment? The odds of the banks lending you the requested higher amount are quite low and you’ll have wasted everybody’s time and energy.

Bottom line: know your budget and stick to it!

Mistake 3: First-time home buyers dismiss renting as a possible better financial decision

When going over the renting versus buying scenarios, we know that buying is more expensive in the early years and becomes cheaper, until renting a property becomes more expensive. At what point does one decide to rent or buy? Studies have estimated that “breakeven point” to be between six and eight years, depending on one’s financial situation and the local property market.

If you foresee a structural change in your financial situation, or even plan to move in the next handful of years, perhaps stick to renting as it will put you in a better financial position in the long(er) term.

Ask yourself this question: “Will I be here for just a few years?”

Anything less than a firm ‘no’ won’t suffice in justifying spending heaps of money in buying the property, paying closing and bond costs, and estate agent commissions!

Financially, it might be better to rent until you’re ready to stay for longer.

Mistake 4: First-time home buyers underestimate the cost of their home

By now, you have realized that buying a house doesn’t mean that the costs of owning that house have ceased. If anything, they’re accumulating at a steady monthly pace, starting with the biggest portion of them all: the monthly bond instalment.

First of all, there are the transaction costs involved when acquiring the property (closing costs). Unfortunately, it seems that a lot of first-time buyers do not realise there are more costs to buying a home than the actual purchase price!

Here’s a short list of costs with buying property in South Africa:

  • The biggest chunk will likely be the transfer duty, which is payable to theSouth African Revenue Service (SARS) every time a property gets sold and that gets determined by the property’s value. The first R750,000 ($75,000) is not subject to transfer duty. On an example of a purchase price of R1,000,000 ($100,000) you would be looking at R7,500 ($750) in transfer duty.
  • The conveyancing transfer fees are payable to the conveyancing attorneys handling the transfer from a 3rd party into your name. With the example of R1,000,000 ($100,000) purchase price, this would be a R14,250 bill ($1,450).
  • The attorneys will charge you for a number of petty costs, which includes the Deeds Office fees, tracking of deeds, searching, copying, and FICA. This amounts to around R2,200 ($220) for our R1,000,000 ($100,000) purchase example.
  • If you’re opting to go with a bond, you will facing a number of additional costs as well. Your bond will need to be registered with the Deeds Office via the attorneys. This bond registration fee, plus a few additional costs, would add up to total bond costs of around R12,220 ($1,220) in the full bond of R1,000,000 ($100,000) example.

So, if the price limit of your budget is R1,000,000 ($100,000) to purchase a home as that’s all the money you have available (via personal savings and bank loans), you need to know that the extra costs will increase by an additional R40,000 ($4,000), which practically means that your maximum house purchase price should be around R960,000 ($96,000) instead!

Quite a crucial calculation detail you do not want to miss! The last thing you need is to put an offer forward of R1,000,000 ($100,000) on your dream house, only to come to the realization that you don’t have another R40,000 ($4,000) to take care of all these extra costs!

Unfortunately, it doesn’t stop here!

Once these purchase costs are paid, as the new homeowner, you will now be faced with quite a few extra costs which you didn’t have as a tenant:

  • Municipal property rates: every few years, the municipal valuation of your property gets adjusted. Depending on your area, a certain multiplier is used in combination with your municipal valuation to arrive at your monthly rates bill.
  • If you own a property in an apartment complex or cluster, you’re very likely be paying levies as well. These pay for security guards, grounds maintenance, building/walls upkeep etc.
  • The monthly electricity, gas and water bills will be arriving at your doorstep as well.
  • Bills for the homeowner’s insurance (building), as well as household insurance (content), will also be payable.
  • And finally, one can’t forget the daily/weekly/monthly house repairs and maintenance (eg painting, plumbing, roof, pool etc).

You can quickly see that a simple monthly bond payment isn’t your only cost owning a property! It is becoming very clear that getting a good grasp on one’s finances is very important when buying your first-time home.

Recent surveys have pointed out that almost half of all the first-time buyers with regrets indicated that they paid too much or perhaps should have put more money down when buying their property. Nearly 40% were very surprised to see how much a house actually costs to maintain!

Do you have a really good idea of your future expenses as a homeowner?

Mistake 5: First-time home buyers overestimate the size of their home

Recent statistics indicate that nearly 2/3 of all first-time buyers wish they had bought a bigger home. Whether it was the kitchen that turned out too small or some of the bedrooms looked bigger when they initially bought it, first-time buyers tend to have regrets for not having gone for that property with the bigger underroof area.

Buying a property is a medium-to-long-term engagement, so first-time buyers ought to think very carefully how a particular property will evolve along with your family’s needs. As a young married couple might consider expanding their little family, they ought to think how this property will suit their five-year plan.

Which possible life changes might happen that might require that extra room or additional space?

Mistake 6: First-time home buyers wish they had researched the neighbourhood

Don’t take the online home values and neighbourhood information for granted. Assuming there are data available on it of course! How does one go about choosing a neighbourhood?

Take a few hours out of your schedule to park and sit near your prospective new home on a Monday morning to see how busy the home-to-work traffic really is. Are you experiencing neighbouring streets using your street as a shortcut or does it remain quiet during rush hour? Try to do the same thing on a Friday night. Who knows, the neighbourhood might come alive and turn out to have a few busy party streets?

Besides the neighbourhood social activity, you may want to research the recent sales. Are you buying the most expensive house in the neighbourhood or have similarly-priced properties sold as of late?

As we briefly touched on some of these neighbourhood questions, were you able to honestly answer them?

Mistake 7: First-time home buyers regret the parking arrangement

You have to admit, parking didn’t necessarily come up as a concern for you as a first-time home buyer. Yet, one-in-six first-time home buyers with regrets wished they could do something with their current parking arrangement.

We tend to get excited about the layout of the property, its fascinating features or even the potential defects, but when it comes to the parking situation, many first-time home buyers don’t have it on their priority list. Not that they aren’t interested, there’s just too much other ‘more fun‘ stuff requiring their attention!

Taking it a step further, the choice of yard space is along the same line of thinking as your parking arrangement. Almost of a quarter of homeowners showed some form of regret regarding their yard. Too big, too small, too much to maintain etc. Obviously, if ‘bigger and more‘ is what you’re looking for, be prepared to move further away from the city centre!

Do you consider yourself happy with a smaller parking situation or yard space?

Mistake 8: First-time home buyers have debt ahead of the home

An important ratio used by many lender is the so-called debt-to-income ratio. As the average consumer debt has expanded by 25% in the past 5 years, student loans/debt are said to be at the base of this (even though car payments have a chunk of it as well!). This financial burden is keeping most first-time home buyers from buying their dream home, as it limits how much (and how quickly) they can save for a down payment.

Not only are these first-time home buyers not able to save for a better deposit, but their debt vs. income level is off-balance as well, which negatively affects the lender’s decision to lend out money. Especially since credit standards have been tightened, hereby making it even more difficult to borrow with less-than-perfect credit scores!

Wouldn’t it be easier to show a record of savings instead of trying to climb out of (too much) debt?

Mistake 9: First-time home buyers let their emotions do all the talking

When it comes to buying a home, the first-time home buyers’ heads are seriously spinning.

Are we making the right decision? Is this really what we’re looking for? Have we seen enough properties before committing?

On the one hand, you have those first-time home buyers who know their budget ahead of time. Yet when they see that dream property which is considerably priced above what they had in mind spending, all logic goes out the door and they’re now frantically searching to close that financial gap. Unfortunately, most of the time, reality only sets back a few months later when they realize the implications of their financial situation!

On the other hand, there are first-time buyers who have been warned about falling into that trap of overpaying and want to see every DIY, developer’s dream, hidden gem property out there. They’re going to buy that once-in-a-lifetime property below market, fix it up themselves and still have paid less than what they would have otherwise in a normal property transaction. That’s all fine and well, but there’s mostly a reason why that property went for as cheap as it did. Renovations can cost a lot of money – even if you do them yourself!

In the end, the market has been playing on all of the right emotions of those first-time buyers!

Mistake 10: First-time home buyers assume their home’s value will appreciate

First-time home buyers need to make sure that their property won’t become the be all and end all of their savings! Look what happened to those who put everything into their property in the mid-2000’s! Where did all that equity go to? Thus, although the monthly bond payments will be due, one ought to make sure that money also continues to go into other saving accounts (eg the retirement savings accounts).

Of course, we all buy property as an investment and are looking forward to the potential growth in value. Although, as individuals, we cannot control what the overall property market will do in the next decade or so, we can follow the basic rules of buying a home, such as making sure the property’s location is well-chosen and that the value paid for the property was a fair market-related amount.

Closing thoughts

As a first-time home buyer, you need to be aware that buying that first property will probably won’t be your last property! So, act accordingly and don’t be betting the entire farm on it!

Is this first home purchase exactly what you wanted? Likely not, but given the (likely limited financial) tools at your disposal, it is the right home for you at the time of buying!

Its location or some of its features may not be 100% your choice, but one needs to prioritize what’s important. An extra (baby) room in lieu of a bigger yard? An extra garage space instead of that pool you were keen on?
Can you see how easy it is to fall into the trap of those common mistakes first-time home buyers make? Do yourself a big favour and read thoroughly what’s been discussed in this article (as well as reference articles below) and you’ll be another step closer (and wiser) to buying your first home!

*Fuente: immoafrica.net